A few years ago, only 4% of young women under 25 had embraced the no-bra trend. Today, that figure has climbed to nearly 18% ; a trend that accelerated sharply after the 2020 lockdowns.
Are women ready to leave their bras at home?
It certainly looks like the trend is here to stay, especially with summer and its warm days ahead (depending on where you live...).
Wondering whether this trend is for you? Here's how to embrace it the right way.
Going Out Without a Bra?
A few numbers help illustrate just how widespread this trend has become.
Among young women under 25, the share who have embraced going braless rose from 4% to around 18% after the 2020 lockdowns, nearly four times as many as before.
The lockdowns changed many people's habits, accelerating a trend that was already underway.
The trend also appears to vary depending on bust size:
- 55% of women who go braless wear an A cup
- 39% of women who go braless wear a D cup
These figures remain averages, and it's worth noting that geographic location also plays an important role.
Why Stop Wearing a Bra?
For most women, bras remain uncomfortable over long periods. Even a well-fitted one makes the moment you take it off at the end of the day feel especially good.
That said, going without a bra is visible, which can make some women uneasy.

Several factors can contribute to that discomfort: where you live, which isn't always ideal for going braless, or the fear of being judged or stared at.
What matters most is only taking this step if you feel comfortable doing so. To ease into it, try a short outing by the sea, for example, and give yourself time to adjust.
If you've always worn a bra, it might feel a little exposed at first...
Here are a few style ideas to help you embrace the no-bra look with confidence.
Choosing the Right Top
Choosing your top is the first step ; and probably the most obvious one.
It's best to skip white: even thick fabric can turn sheer quickly, and the result isn't always flattering. Opt for a classic t-shirt with a round neckline, either rolled-up or short sleeves.
If you feel like it, you can go for the classic knot above the belly button.
Your chest will be free, and as long as the top isn't too fitted, it will stay fairly discreet unless someone's really looking.
Of course, it all depends on your personal style and taste: trust your instincts here.

Choosing the Right Bottoms
Your bottoms deserve just as much thought as your top.
For a cohesive look, stick to the same vibe as your top. A slightly masculine style pairs particularly well with the t-shirt option.
It's best to avoid very short skirts, unless you've paired them with an off-the-shoulder top (a Bardot or boat-neck style).
If you go for a dress, this becomes less of a concern: a Grecian-style dress, in the spirit of those seen in Santorini, works especially well.
This type of dress is also easy to find closer to home.
Finding Alternatives for Going Braless
For a backless outfit, a traditional bra simply isn't an option.
For backless dresses and tops, there are fortunately some well-suited solutions.

The adhesive bra offers several advantages.
First, it doesn't squeeze, since it puts no tension around the chest.
Your bust is supported, the shape is smoothed, and your back stays completely free.
The adhesive is reusable and designed to be perfectly skin-friendly.
We offer several shades to suit every skin tone: Adhesive Bras
For lighter tops and everyday comfort, you can also opt for nipple covers.
As with the adhesive bra, the adhesive is designed for repeated use. Simply clean them gently with warm, soapy water, then place them back on their backing to keep the adhesive from drying out.
This is a particularly practical solution under a shirt. Choose a shade close to your skin tone for maximum discretion under your clothes.

In Conclusion
It's best to ease into this at your own pace.
Always keep in mind that comfort should come first. It might take a little getting used to at first, but the result is worth it.
And besides, nothing is stopping you from reaching for your favorite bra whenever you want!
Feel free to browse our selection to find the alternative that suits you best.
Lingerie
Basques & corsets
Bodysuits
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